Media & Entertainment19 July 2020been advocating that all this will be a thing of the past as we move to IP for broadcast. With the advent of high definition, 4K or even 8K TV, we start to consider broadcasting as truly format-independent making strictly IP broadcasting inevitable.The Media and broadcasting industry is transitioning to cloud architecture. Similar to other industries is lured by the cloud architecture's flexibility and high availability. As a result of this adoption we also have to change technical operations to share operational and security responsibilities with the cloud provider.IP based movie production makes filming workflows more attainable and productions more economical. Quality withstanding, the pressure to reduce production costs is immense impacted by many new distribution channels and competition. Key serial device interface (SDI) technologies are being replaced by totally new components that are now becoming the new norm. A routing switch, for instance, is an essential SDI component acting as a switch for distributing signals. We typically size them based on input and output ports. Every broadcast site, installation and even truck previously used one of them resulting in a very significant investment. The current alternative ­ an IP router, is much more mainstream and economical.The Changing face of the Entertainment Industryhe Entertainment & Media industry is changing due to the way technology has changed the way we consume and connect. The transformation across multi-channel experience, AI driven recommendations and creative content, video-on-demand, OTT/Streaming, VR/AR and smarter advertising are being enabled by adoption of new technology.If we were to identify something iconic for the media and broadcasting industry it would probably be a coax cable. For so many years we associated distributing video with coax but recently, we have CX O INSIGHTSBy Stephen Fridakis, Chief Information Security Officer, HBOByTRevamping Internet TV Experience
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