Jul - Sep, 2018Media & Entertainment8IN MY OPINIONUnderstanding the Core Competencies of Media and EntertainmentScalability, Flexibility, and Security is Fundamental In both News and Arts & Culture programming, there is the content we know about and plan for, and then there is the breaking news story or one-of-a-kind opportunity to which we have to react quickly. Media and entertainment technology systems must be scalable, flexible, and secure all at the same time, and that is never a simple puzzle to complete.We approach this with a few guiding principles:1. Always ensure reliability2. Effectively scale systems and operations3. Develop architecture that enables speed and agility to market It is key for any media organization to clearly understand and decide what its core technical competencies are and must be. Focusing time, resources, and technical talent on innovating in broadcasting, social media, and digital and mobile content delivery is paramount. At the same time, it is important to enable the use of mobile and other newer technologies for reporters, journalists, producers and content creators in their daily work.It is important is to clearly define what technical services and systems are not part of an organization’s core business. Technical resources and time are best spent on the tools and systems that are core to the audience service goals. Other systems (e.g., email, in APMG’s case) can be outsourced to a reputable provider. Changing Role of CIOsCyber security and the ever-expanding opportunities for issues in and around this topic have made a great impact on my role and perspective. When systems in broadcast and media organizations are older than the existence of the smartphone, one has to take a close look at everything to ensure security is reliable. For example, almost every employee has a smartphone or tablet, and every guest coming into our various headquarters wants to use a guest network. We have to provide reliable and up-to-date service and experiences to all of those people, but we have to do so safely. Ensuring network and asset security while also ensuring the Technology team is doubling down security matters is a larger and expanding part of my role.Nick Kereakos, VP, CTO & Head-Music Services, American Public Media GroupBy
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