Apr - June - 2019Media & Entertainment8Could you talk to me about your role and responsibility that you have at your organization? Currently, I am in the role of overseeing client strategy for all of the West Coast accounts on Twitch primarily San Francisco, Seattle, Los Angeles, Texas regions, Colorado, and Arizona. This encompasses a couple of different capabilities. Lately, there's been a lot of challenges with user-generated content and a bit of hesitation when it comes to live streaming. A lot of my job has been around going to the major consumer brands and educating them on what live streaming is because live streaming entertainment is relatively new in the market. Also, Twitch's strong suit is a large live community, and it's the platform where there's a sense of urgency and fear of missing out if they don't see something on Twitch. So my role is focusing on helping people understand that value proposition which seems challenging.How do you see the media and entertainment field going ahead and evolving? The landscape of media and entertainment is changing drastically. The emerging young adults are the primary consumer base of the future. They are Kym NelsonNEWER GENERATIONS INITIATING A PARADIGM SHIFTING IN MEDIA CONSUMPTIONKym Nelson, SVP Sales, TwitchByIN MY OPINION
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