Today’s audience is on the quest for content that actively engages them. The advent of social media websites has spurred the onset of increased involvement of the people on the content that they receive. Social media has become the go-to place for the millennials to voice their opinions and also get up to speed with what their famous Twitterati’s views and opinions are. Therefore, media and entertainment companies need to ensure that not only is their content updated, they also need to increase engagement by engaging other channels such as Twitter, Facebook, and so on. They also need to ensure that by coming up with more engaging strategies, they do not spam their audience which could affect their business negatively.
The development of extended reality—AR and VR—have also helped media and entertainment organizations to come up with more engaging content. Many comics today leverage AR to make their stories more effective and exciting. A single page of the comic book is transformed into a more interactive experience by juxtaposing different images which when viewed through an AR viewer would make it feel like the images are moving. By adding VR to the whole experience, these objects become more lifelike, and the audience gets rewarded with more immersive experiences.
In the last few months, a distinguished panel comprising CEOs, CFOs, VCs, and analysts, along with Media and Entertainment Tech Outlook’s editorial board have reviewed and shortlisted the top companies that are at the forefront of delivering turnkey media and entertainment solutions. These companies leverage the most advanced technologies available today to come up with innovative solutions for their customers.