Limelight Networks [NASDAQ: LLNW]: Effectively Engaging the Digital Audience
Robert Lento, President & CEOIn today’s day and age, the online world establishes and strengthens initial impressions, purchase decisions, and customer relationships. It is, however, becoming increasingly difficult to engage digital users with the ever-rising content complexity and drastic, unpredictable shifts in consumption patterns. With the concerns about public internet capacity and vulnerability rising, forward-thinking businesses worldwide are relying on purpose-built networks that assure an excellent quality of experience. The public internet was not designed to support the amount of traffic experienced today. “The dire need for a content delivery platform built to power businesses through this age of rapid digital transformation is imperative,” says Robert Lento, President and CEO, Limelight Networks [NASDAQ: LLNW].
Led by a vision that organizations would one day need to transfer tremendous amount of data online, Limelight architected its network from the ground up to support the explosion in demand for digital content being witnessed today. The result is a reliable and secure private content delivery network (CDN). The Limelight infrastructure delivers websites, media, software, and other critical data with high availability, and free from public internet limitations. The company's Network platform—Limelight Orchestrate Content Delivery—is a data autobahn, speeding content into the right hands, in the right format, at the right time. Limelight Orchestrate is an integrated suite of cloud-based services, infrastructure, and powerful software connecting businesses to their global audience.
Limelight Orchestrate Content Delivery is a data autobahn, speeding content into the right hands, in the right format, at the right time
The advanced caching proxy software—EdgePrism— helps Orchestrate deliver content across the globe. The software’s patented optimization techniques ensure the client’s live events, software, media, and other files are optimally delivered on every request; both cacheable and uncacheable content are delivered with the lowest latency and high reliability.
From consistent content delivery and user-experience analytics down to bandwidth, cache, and content control, embedded within the Orchestrate content delivery platform are integrated tools and services that optimize content delivery for a better online experience. The platform combines services, architecture, and infrastructure to move content from the cloud to consumers. Clients have the option to store content in their respective infrastructure(s) or the Limelight Orchestrate Cloud Storage.
A prestigious beneficiary of the Limelight CDN was the Arsenal Football club. With a world-wide fan-base and millions of daily page views, Arsenal needed a platform that could support a consistent and engaging digital experience on arsenal.com. Arsenal decided to team-up with Limelight Networks and subsequently achieved global reach and accessibility. As mobile is the biggest source of traffic to arsenal.com; Limelight delivered a robust mobile solution that could support its mobile users. The solution ensured that Arsenal.com remains available at all times to meet peak demands.
Along with reporting and compliance, the company delivers content security with URL authentication. The platform, allows clients to focus on their core business and not worry about the security of their content. Limelight Orchestrate Content Delivery allows clients to generate a unique, time-based URL each time a visitor requests specific content. Because the URL can be configured to expire quickly, content and bandwidth are protected from abuse by spiders, bots, and deep linking. Be it safety of the content or its delivery, the digital experiences, as a whole, created for the online audience determines the success of any business. “We, at Limelight, feel immense satisfaction in assisting our clients succeed through the stimulating digital user engagement we deliver,” concludes Lento.