Kaltura: One Video Platform, Many Video Technologies
Ron Yekutiel, Chairman, CEO & Co-founderEnterprises are increasingly experimenting with video as they realize its power as an effective communications tool. Online video usage is growing at an exponential rate, and it shows no signs of slowing down. Besides, the online video platforms (OVP) market is seeing a tremendous growth and is relatively evolving with the worldwide proliferation of the internet and video-enabled consumer devices. Also, OVPs are increasingly being used as a digital marketing and training tool for enterprises, and as a monetization avenue in the media and entertainment industry. “As enterprises are using video to accelerate learning, harmonize decision making, facilitate communications, increase productivity and reduce costs, OVPs will be critical to ensure business success,” says Ron Yekutiel, Chairman, CEO and Co-founder, Kaltura. With the mission to power any video experience, New York-based Kaltura offers a comprehensive online video platform that is deployed globally across enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, collaborate, communicate, and entertain.
Kaltura’s video platform incorporates many features and functionalities for video upload and ingestion, content distribution, video management, video analytics and monetization, security, search and discovery amongst others. “The platform’s powerful tools enable customers to quickly expand their audience, generate revenue, and create more effective digital communications,” affirms Yekutiel. Built with the utmost flexibility in mind, the platform’s multiple features can be used out of the box and managed through an easy-to-use interface, or customized via APIs and developer tools.
Our smart video monetization suite includes all the tools to run a profitable video business
The firm’s video applications are designed to allow customers easily publish video, and integrate it into the customer’s existing systems and workflows. Additionally, with Kaltura, publishers and service providers can monetize video content in various ways: advertising, monthly subscriptions, and single transactions. “Our smart video monetization suite includes all the tools to run a profitable video business. The tools help increase revenue and retention by measuring viewability, and creating effective marketing campaigns,” says Yekutiel.
Guided by a drive to help customers create value with video, the company further offers the broadest range of deployment options for its products. Customers can sign-up for a fully hosted Software-as-a- Service offering or a self hosted video platform software on-premise or in the cloud. Kaltura's Software-as-a- Service video platform includes a wide range of support and services such as tier-1 hosting, streaming, delivery, transcoding, syndication, distribution, advertising, security, monitoring and more. Kaltura On-Prem Online Video Platform is a full featured OVP software, running on the customer’s own servers or cloud. Moreover, the Kaltura Community Edition Video Platform is the firm’s free and open-source self-hosted version of the Kaltura video platform. Kaltura Cloud Edition allows users to host their own edition of Kaltura’s Video Platform Software on their private cloud infrastructure or with one of the firm’s commercial cloud partners, including Amazon Web Services, the Rackspace Cloud and Microsoft Azure.
Hundreds of organizations use Kaltura’s video platform every day to manage, coordinate and syndicate their video assets. In an implementation highlight, a multinational banking and financial services organization was facing challenges as their existing in-house video solutions were decentralized, out of date, and delivered a sub-optimal experience to users. The bank wanted to move to a centralized video strategy that would remove the IT inefficiencies associated with managing and maintaining multiple video silos. The bank chose Kaltura’s video portal which met all of its multimedia, usability, and security requirements. The bank was able to quickly create and deploy its own internal, company-branded ‘CorporateTube’—a centralized social video and rich media repository, where its 250,000 employees could upload, record, edit, share, search, and view video content easily.
Going forward, Kaltura aims to expand and accelerate innovation while fostering continued openness and collaboration within its 120,000 members strong open source community.