Why Video Advertising is the Future of Digital Marketing

Media Entertainment Tech Outlook | Saturday, March 19, 2022

Using digital video commercials is the future of advertising since they allow advertisers to communicate with people in a manner they prefer.

FREMONT, CA: Historically, brands advertised on broadcast and cable television, but they are increasingly shifting to digital ads. Not only are corporations boosting their video advertising budgets, but they are also utilizing current channels instead of conventional delivery techniques.

Digital video advertisements provide advertisers with unparalleled potential for data collecting, brand exposure, increased targeting, and personalization, which traditional TV advertisements cannot match. Digital video advertisements are the future since they enable marketers to communicate with audiences in the preferred format.

Video advertisements have progressed from being a minor component of the total digital advertising strategy to crucial in attracting clients. Research from HubSpot indicates that more than fifty percent of consumers prefer videos over other forms of content.

In addition, Amazon and eBay report that adding a video advertisement to a product description enhances the likelihood that a customer will purchase the item by up to 35 percent.

Due to their structure, video advertisements provide advertisers with a unique opportunity to engage and convert prospects more effectively than traditional image advertisements, making them the future of digital advertising.

Let's delve deeper into the characteristics of video advertisements that make them a necessity for marketers.

Video commercials have higher engagement: Video advertisements combine two attention-grabbing elements: motion and sound. Both play a significant part in effectively conveying a message, resulting in increased engagement.

Video advertisements that catch consumers' curiosity and conclude with a persuading call-to-action are sure to keep audiences engaged.

According to research, the average user remembers 95 percent of a message when they watch it, compared to 10 percent when they read it. This indicates that prospects are more likely to recall notices through a video advertisement than an image or text advertisement. Moreover, a pleasant video advertisement experience improves users' buy intent by 97 percent and brand association by 139 percent.

Video adverts can be shared: Since more than 700 videos are shared by Twitter users every minute, users are naturally more inclined to share videos.

Video advertisements' conciseness, relatability, and narrative nature make them shareable. Video advertisements provide brands with an excellent medium for self-expression, so many people believe they are worth sharing.