Why Use a Video Content Management System?

Media Entertainment Tech Outlook | Tuesday, March 02, 2021

Why Use a Video Content Management System?

Video content management systems are created with size in mind. They are uniquely designed for uploading, storing, and delivering massive video files without hassle.

FREMONT, CA: One may wonder why they need a new system just for the videos, particularly if they already have media storing media, such as a Content Management System (CMS), in place. Users can transmit a video CMS to the workflow without much interruption if the video library is limited. However, for their benefits over a non-specialized system, companies that rely extensively on video for external and internal communications should consider implementing a video CMS.

Reasons to Employ a Video Content Management System

Dedicated Space for Large Files

The main distinction between the forms of video and other media is the size. A lot of room is taken up by recordings. Although a standard JPEG image is about 15 kilobytes, a well-compressed video requires at least one thousand times more space for about five minutes and even more as quality and duration rise. In many content management systems, files this wide quickly surpass the maximum size allowed, throwing out of the question longer training and meeting recordings. Video CMSs are created with size in mind. They are uniquely designed for uploading, storing, and delivering massive video files without hassle. The video CMS scales as the library of content expands.

Live Streaming

In addition to pre-recorded (or on-demand) video storage, some video CMSs allow live streaming by users. This can be a perfect place to host team- or company-wide meetings and webinars or for the community for product launches and live events. One will be able to store the video in the CMS for anyone who missed it once the live stream ends.

Video-Specific Analytics

To help shape the video strategy, tracking the video metrics will offer a complete understanding of the video performance. For instance, analytics tools via a video CMS can tell how many individuals watch certain videos, for how long, which video segments are most viewed, and when audiences tend to stop watching. Extra analytics characteristics can provide even more valuable insights, depending on the choice of video CMS.

Integrations

One does not have to worry if they are already comfortable with a non-video CMS. Video CMSs are available to link to the current setup so that the user does not need to transfer all their content at once.

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