Why the Demand for Video Technology are on the Rise?

Pamela Morgan, Media and Entertainment Tech outlook | Wednesday, January 27, 2021

The demand for video technology solutions is increasing because it can tackle expensive surgical equipment theft.

FREMONT, CA: Industry verticals, including financial services, retail, healthcare, and manufacturing, are rising in demand for personalized video technology solutions. The development of IP-based cameras and VMS open platforms has allowed several new features that are being used across sectors for industry-specific uses. For example, retail outlets utilize video technology for stock verification, crowd control, trend analysis, POS integration, and tailored customer service. Video analytics was used in the Financial Services sector to detect suspicious behavior in ATMs and generate real-time warnings about the same to minimize theft.

Video technology is increasingly used to tackle the issue in the healthcare sector, where theft of costly surgical equipment and drugs remains a growing concern. Similarly, in manufacturing, where fully automated plants replace manual operation, motion detection functionality in IP cameras automatically detects any stoppage of vital machines such as conveyors, reducing time in detecting problems.

The opportunity to customize vertical industry solutions will be a differentiating factor for providers of video technology solutions in the future. It will help end-users searching for improved features from their video solutions.

Open platform software adoption will soar

The adoption of IP-based surveillance systems is expected to increase diversity in the coming years due to the rising awareness of its capabilities and falling prices. To offer additional abilities beyond mere surveillance, IP cameras can leverage IoT and AI technologies. They can increase operating performance, assist with real-time reactions, and provide valuable market intelligence, which could help improve customer service and improve overall profitability. The interconnectivity of devices, which is allowed by an open platform VMS, is a critical concept underpinning all these capabilities. Users should try and take advantage of innovations like IoT, AI, and smart devices as IP cameras go mainstream. There will be a strong demand for open platforms that embrace various technologies and prevent vendor lock-in.


Due to various increased IoT adoption, safety issues are likely to increase as video cameras become more linked to diverse networks. A common phenomenon maybe hackers gaining access to cameras to film images, selling camera access to third parties, or even use cameras to spy on shops or steal credit card details. In video solutions, consumers would need to be informed of and seek out advanced security mechanisms, like high-level web and mobile user access encryption, third-party device authentication and authorization, physical separation of camera and client networks, and vulnerability scoring systems.