Why Live Video is a Game Changer for Digital Marketing?

Media Entertainment Tech Outlook | Tuesday, January 18, 2022

Live streaming is the latest social media craze, and marketers must make an effort to go live with their audience regularly in order to reap the full benefits.

Fremont, CA:It's no surprise that social media is now at the heart of practically all marketing efforts. Live video, virtual reality, and Snapchat stories have already left a mark in the world of marketing and advertising. On social media, video has some of the greatest engagement rates. It's an engaging and appealing way to distribute content and get the attention of your target audience, which helps SEO. In reality, video content is a win-win situation for everyone. However, live video is a major changer in the world of digital marketing.

Facebook Live allows users to broadcast live streaming video instantly from their smartphones/mobile devices. This has multiple advantages: the audience can rapidly receive useful information, a company can build a better relationship with its followers, and it can reach a larger audience. Facebook has created an algorithm that prioritizes live video in people's news feeds. As a result, this information is more likely to be discovered naturally. As a result, live videos have 148 percent more organic reach than any other type of content.

Live videos are a great method to connect with the audience on a more personal level since they allow them to interact with your company in real-time. This fosters a sense of trust and loyalty between the brand and the consumer. Product videos are fantastic, but they must be well-structured and well-thought-out. Live videos are unscripted and unrehearsed. This establishes a personal connection, which fosters trust in the brand and, hopefully, retention. Live videos provide an inside look at who a brand is and can assist in humanizing the brand in an authentic way.

Live streaming videos allow brands to reach a significantly bigger audience, generating more traffic and internet awareness. Because of the immediate connection, businesses can attract more viewers than with a simple status update or post. This real-time function provides them with information about the types of material their audience prefers and what they engage with the most. Most importantly, it's a quick way to communicate with your audience. Businesses can answer queries, give out updates, and do other things. The community that participates in live video streaming can see comments from other consumers, which acts as a form of referral source. Video content can truly help a brand stand out.