Why is AI a Magician for Media Content Publishers?
By Media Entertainment Tech Outlook | Monday, November 25, 2019
AI offers content publishers a way forward to sustainable monetization in an evolving digital world.
FREMONT, CA: Publishing is poised to be the next industry to be positively disrupted by Artificial Intelligence (AI). AI helps content publishers complete the transition to a digital-first venture that uses technology to enhance monetization, create efficiencies, and unlock the full potential of human creativity. AI already plays a significant role in the field of content publishing, helping media publishers streamline processes during immense content overload. Read on to know more.
• Editorial Decision-Making
Data has long been used to inform business decision-making. AI’s ability to process vast amounts of data relating to content performance can help content publishers identify their most valuable content. AI can predict trending topics that newsrooms should write about based on customer trends. It can also determine which targeted stories will resonate with audiences based on real-time customer engagement and content consumption. AI will also editorially curate and personalize the website and mobile app experiences based on individual content preferences.
• Content Creation
AI is being used to automate the creation of news and stories. Press is using AI to produce its reports too. The information-heavy kind of news items must be accurate, but it doesn’t have to be colorful, AI helps publishers create them automatically, and let writers bring out the unique essence of their storytelling ways. AI can also handle headline creation and multivariate testing.
• Content Distribution
AI can predict the performance of content and then distribute the right content to the right audience at the right time. The content publisher can set rules for post frequency, volume, recirculation, and localization. AI also automates the creation of content clusters by creating groups of content and then classifying individual pieces of content. As AI algorithms are applied to publishers’ inventory of content, publishers become better at predicting the performance of content over time.
From the printing press to radio to television to social media, technology has enabled publishing to expand and evolve. In today's fragmented media world, where monetization for content distribution is challenging, AI can provide a new layer of intelligence for media content publishers.
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