It can be challenging to decide which ad network or exchange is best for a business, given the vast and often overwhelming array of possibilities available.
Fremont, CA: The new frontier is video commercials. Small businesses now have access to clients that were previously only available to the wealthy few who could afford to run pricey advertisements on large and small screens all over the world. With video ad networks and exchanges, any marketer who can design a smart, exciting video ad now has the ability to reach customers in their homes.
Here’s what to look for in a video ad network:
Advanced audience targeting
An organization must select a platform that allows it to narrow down its target market. Look for platforms that offer retargeting and will enable them to show ads based on geography and audience activity trends. Displaying relevant advertising improves conversion rates and lowers ad costs.
All device and format support
People consume information and media on a variety of devices, and it's critical to be able to reach people where they spend their time. Organizations must choose a network that allows them to test and experiment with multiple ad lengths and positions, as well as different video formats and devices.
Instead of throwing it at the wall and seeing what sticks, businesses should use a platform that offers their firm access to all of their performance data so they can actively improve their plan. Trial and error is still a big part of video marketing. Companies can create an ad based on research, distribute it, and then tweak it based on the results. However, access to robust analytics that helps them break down behavior into patterns they can analyze is required to indeed collect and understand the data.