What the Future Holds for Streaming Media and Entertainment

Media Entertainment Tech Outlook | Monday, September 19, 2022

The user interface and user experience design should be intuitive and simple to use in order to provide a convenient and user-friendly experience.

Fremont, CA: Traditional modes of entertainment and news consumption are evolving. Streaming media services, streaming subscriptions, SVOD, and over-the-top media services are becoming increasingly popular.

Digital platforms are gradually replacing TVs, radios, and movie theatres. According to a recent study, streaming is catching up to network and cable TV in the United States, with 26 percent of consumers utilizing streaming services and 8 percent classed as "other," which includes video-on-demand and streaming through cable setup-up boxes. This boom in digital solutions is causing a slew of new industry trends.

• Direct-to-Consumer Business Models

Companies may now communicate directly with their consumers, create stronger connections, and give more tailored content/experiences thanks to digital technology. They also provide various revenue options for content proprietors and operators, including advertising, merchandise, tickets, and more.

• Technological Revolution

Beyond the OTT explosion, 5G, AI, software-as-a-service (SaaS), cloud-based delivery, hybrid networks, big data, and other technologies will continue to combine and drive innovation. This is critical since the demand for quick, dependable, secure, and integrated solutions will only grow.

As each trend grows more linked, the media and broadcasting industries' potential grows exponentially. It's especially true when offering highly tailored, high-quality digital material increases loyalty. However, there are several obstacles.

• It's All About the Experience

Aside from speed, dependability, and (not to mention) security, among the most important aspects to nail is the client experience. The solution is practical, usable, and in use; without it, even the quickest and most dependable service would struggle to compete.

The experience must've been smooth, customized, and positive. That includes a wide range of devices, operating systems, and browsers. The user interface and user experience design should be intuitive and simple to use in order to provide a convenient and user-friendly experience. Concentrating exclusively on quality assurance is no longer sufficient; the client must come first.

Simply put, are one's menu selections evident and easy to locate? Is their search functioning as expected? Are the playback functions (play, pause, etc.) operating properly? What about sound? Image quality? Is everything correctly synchronized? Does one have a variety of resolutions? Are their suggestions appropriate?

All of this is an important part of testing streaming services. From UI, UX, and graphics testing to usability and bug testing, payments testing, and localized usability testing, there is something for everyone.

As every technology and content component of any streaming solution becomes increasingly interconnected, testing must adopt a truly global perspective.