What makes AI a CIO's Best Friend?

By Media Entertainment Tech Outlook | Wednesday, October 09, 2019

Artificial intelligence is helping the media and entertainment industry take giant leaps towards a dynamic future with innovative services.

FREMONT, CA: The media and entertainment industry is riding a wave of transformations with the rapid adoption of advanced technologies. Artificial intelligence, being one of the most potent technologies, is already playing an impactful role in the industry. The technology, which gives machines cognitive powers, is so beneficial to companies that CIOs have been giving it the highest amount of precedence lately. The media and entertainment CIOs who have led their companies towards embracing AI have enjoyed great success in the form of enhanced quality of services and faster growth. Not only does AI empower CIOs to foster technological prowess of a media company, but it also powers richer experiences for the creators as well as viewers. The following list talks about the role of AI in the media and entertainment industry and why it is becoming a CIO’s best friend.

• Better Streaming  

Progress in digital streaming technologies has been one of the biggest developments in the media and entertainment industry. The trend of on-demand video platforms has changed the way content is created and delivered. With better network capabilities and increasing use of personal smart devices, consumers are expecting content delivery in real-time, with minimum friction. Artificial intelligence plays a vital role in facilitating real-time streaming. With AI, CIOs in media and entertainment firms are giving their firms the power to analyze streaming metrics and make services better. From automated customization of suggestion lists to consistent streaming services, AI-based applications play a central role in delivering better quality content on streaming platforms. With this, service providers can better customer experience. 

• Makes Marketing Intelligent and Relevant

Marketing content and managing advertisements is a key part of the media and entertainment industry. AI empowers media companies to make advertisements and marketing campaigns relevant. AI-based tools allow the development of appropriate marketing content. Machine learning algorithms also help push advertisements depending upon the viewers’ buying or browsing behavior. Thus, with AI, CIOs enable media firms to develop impactful marketing campaigns that give better returns on investment.

• Better Audience Engagement through Recommendations

Modern streaming and media consumption patterns can be studied using AI solutions. CIOs in media and entertainment companies are leveraging the power of AI-based analytics to determine what individual viewers want to see. Depending on viewer behavior, recommendation engines powered by AI create lists for the audience. Such smart recommendations ensure that viewers are able to discover the right kind of content. Thus, AI enables media companies to provide viewers with personalized content, thereby creating a better viewing experience.

• Optimizing Results for Voice-Based Searches

Intending to introduce the highest degree of convenience, technology providers are now creating applications that allow voice-based searches. With these capabilities in place, users do not have to type in their queries. Instead, voice commands will carry out the tasks. Such search capabilities are a result of AI-based solutions that can convert information from speech to text. Media companies are thus benefitting by deploying voice search capabilities with natural language processing at its core.

The media and entertainment industry is slowly warming up to the benefits of AI. With such transformational reforms lined up, AI is indeed justifying its role as the CIO’s best friend.