What Computer Vision Offers the Media and Entertainment Industry?
By Media Entertainment Tech Outlook | Thursday, February 13, 2020
The exciting capabilities of modern computer vision are sure to transform the media and entertainment industry.
FREMONT, CA: The media and entertainment industry is experiencing pressure as the growing number of distribution channels leads to fragmentation of the range of target audiences. Thus, firms need to address small customer groups cost-effectively. The plethora of media platforms also make it attractive for media and entertainment firms to tailor new approaches to use content possible way. Increasingly, computer vision makes new levels of interactivity possible. The industry also needs to mitigate expenditure. All this gives rise to several possible future use cases of computer vision technology.
Becoming an integral part of the media and entertainment industry, computer vision technology is enhancing and transforming the way media companies function for good. The technology is dramatically transforming visual media, including TV and film production, interactive media, games, sports, advertising, and gamified customer experience. For media and entertainment marketers, who monitor brand exposure during large events, computer vision technology offers several video data analysis capabilities. Custom computer vision solutions can help marketers tackle massive amounts of content, track progress across various media platforms and broadcasting channels, and calculate the value of every case of exposure. This will ultimately help marketers in tailoring better marketing initiatives and expanding the customer base.
With the advent of interactive technologies, media progresses towards more and more interactive content. Traditional broadcasting channels like TV and radio do not require consumers to interact with the channel. Interactive media provides a completely new user experience by offering interactive elements as moving images and graphics, animation, digital captions, video, and audio. This is made available with the help of computer vision. Image and video recognition technology understand videos and makes it possible to detect desired content.
Computer vision also assists brands with measuring the eyes-on-screen attention, tracking facial expressions of viewers, and their eye movement. This can help turn non-verbal signs into valuable data, which can be used to estimate viewer involvement and behavior to improve the content and enhance the viewing experience. It can be concluded that the media and entertainment industry is heading towards new milestones with the help of computer vision technology.