Voice Control Technology: Remodeling the Entertainment Landscape

By Media Entertainment Tech Outlook | Friday, June 28, 2019

Voice Control Technology: Remodeling the Entertainment Landscape

Service providers are progressively deploying voice control solutions to keep up with customer trends and maintain the viewer experience's ownership.

FREMONT, CA: The new paradigm in conversational interfaces is moving the interaction model away from contact, form, and swipe to voice, and this is altering how customers in different market segments can communicate with technology. While voice-based assistants are essential characteristics of smartphones, smart home, and connected entertainment are two main fields for consumers where the complete potential of voice interfaces can be demonstrated.

As customers see these voice solutions function their intelligent lights and thermostats, their interests extend to their entertainment facilities, creating possibilities for players to provide this ecosystem with a quality voice-based solution. Because of restricted product accessibility, inexperience or absence of familiarity with the technology, or merely ancient consumer habits, the use of voice-controlled search is held back. However, consumers are becoming progressively acquainted with the use of voice instructions to run their smartphones.

Challenges ranging from high-end stereo speakers that intelligent assistants do not recognize to intelligent TVs that fail to correctly comprehend a shared intelligent speaker's voice commands are all too prevalent. Voice-AI systems stay weak in the contextual consciousness needed to react appropriately on the basis of which device the customer uses, where the user is, when it is, etc. These factors may require the virtual assistant to respond differently; however, they are not accounted for by typical current schemes. Doubling the number of variables also raises levels of ambiguity that are difficult to tackle by AI systems. Device suppliers need to create more consciousness in their systems to provide more precise answers to customer issues or risk losing their clients to a more competent voice-AI scheme.

The consumer movement towards voice-controlled entertainment is still in its early phases; moreover, interest in these apps is increasing rapidly and influencing buying choices. Companies that want to capitalize on this increasing market need to create their market strategies closely and plan for both short-and long-term achievement.

Success depends not only on the design and quality of a product but also on its capacity to provide customer experience that a customer can appreciate and cherish in the long run.