Video Content Analytics: Gathering Business Intelligence for Events

Pamela Morgan, Media and Entertainment Tech outlook | Wednesday, March 10, 2021

Video Content Analytics: Gathering Business Intelligence for Events

Retail managers may use heatmap and route data to see the stores, aisles, and kiosks their clients frequent and where they spend the most time, the routes they follow, and which displays are the most common.

FREMONT, CA: Video Content Analytics (VCA) empowers users to fully understand a scene by detecting and analyzing all the objects that appear and classifying and identifying them so that users can evaluate object interactions, dwelling, and navigation paths. Since video object metadata accumulates over time, event organizers and venues may gain useful knowledge from historical and current data.

Security

Video analytics will generate heatmaps that show the most frequent pathways inside a building, the most common entrance and exit points, and places where cars and pedestrians appear to assemble or create congestion, among other metrics. Heatmaps, on the other hand, will show which spaces are underutilized. Dashboard intelligence will help security teams understand crime patterns, identify trouble hotspots, and plan for the anticipated and unpredictable. A security team will then make informed decisions, such as whether to raise or reduce security staffing in specific areas or increase traffic flow and signs that would be more effective in preventing bottlenecks.

Retail

Retail managers may use heatmap and route data to see the stores, aisles, and kiosks their clients frequent and where they spend the most time, the routes they follow, and which displays are the most common. This enables retail managers better to consider consumer volume, tastes, and trends, allowing them to effectively adapt to their customers' needs and desires, whether by adjusting shop layout, staffing accordingly, expanding successful marketing strategies, or restocking the most common items.

Marketing

Dashboard reports will provide marketing teams with concrete statistics on visitor demographics, facility navigation and dwell habits, the most common concession stands or information kiosks, and more. Events venues can better grasp and cater to their customers by using visual content analysis to dig down on guest demographics. This will help venues make more informed choices about promotions, services, activities, and shows that would cater to their core audiences and recognize methods for attracting visitors from other demographics.