Top Industries that Can Benefit from OTT Apps

Media Entertainment Tech Outlook | Wednesday, September 15, 2021

Top Industries that Can Benefit from OTT Apps

 The market for Over-the-Top (OTT) content is booming. Globally, subscriptions to online streaming services have increased from 150 million in 2014 to over 600 million in 2019. By 2021, subscribers are estimated to reach 1.1 billion.

FREMONT, CA: The explosive expansion of OTT apps is attributable to increasing content accessibility, device streaming quality, and technological advancements. For example, OTT apps might provide individualized content to millions of users by leveraging AI.

Several businesses from various industries are taking advantage of OTT apps. Lastly, consider some sectors that monetize material transmitted to millions of viewers via the internet.

Education: Education is one business that is benefiting the most from OTT apps. While online courses and teaching marketplaces have existed for an extended period, schools, colleges, and universities have begun to embrace OTT platforms for eLearning.

UNESCO advised distant learning programs in response to the COVID-19 epidemic to deal with the pandemic's far-reaching impact on the education sector.

As of 27 April 2020, around 1.725 pupils had been impacted due to school closures in response to the epidemic. According to UNICEF monitoring, 186 nations have enacted countrywide closures, and eight have enacted local closures, affecting approximately 98.5 percent of the world's student population.

Schools, colleges, universities, and other educational institutions implement eLearning systems to ensure that the pandemic does not disrupt new session learnings.

Numerous eLearning platforms have been making the rounds for their superior services. These eLearning packages include live streaming and video on demand into the background, allowing students to attend live classes while also having access to the information later for revisions and clarifications.

Fitness and Health: According to Statista, online workout videos gained popularity in the United States during the COVID-19 pandemic. During the COVID-19 lockdown, at-home workouts were the most popular trend. While fitness establishments are closed, people utilize online fitness lessons to work out on their schedules.

Individuals stay active by participating in Instagram fitness challenges, connecting with personal trainers via online classes, and more. All of this has been made feasible through live streaming and video-on-demand platforms.

Several startups and established firms are investing in such models due to the opportunities associated with them.

When developing health and fitness applications, it is critical to ensure that they are designed for larger displays to maximize content clarity. For instance, developing TV apps (Android TV, Smart TV, Apple TV) and other platforms can increase users' exposure to and comprehension of content.