The Different Types of OTT Broadcasting

Media Entertainment Tech Outlook | Tuesday, November 02, 2021

OTT provides a technology-independent experience by delivering content to various devices and operating systems.

FREMONT, CA: OTT broadcasting streamlines and enhances the process of content delivery. Viewers can access the content regardless of their location, time of day, or network provider as long as they have a compatible device and a stable internet connection. As customers continue to adopt over-the-top streaming technologies, the distinction between them and traditional broadcasters will inevitably get blurred. Many users have already adopted a hybrid approach, with others relying entirely on OTT for programming and content.

Varieties of OTT Broadcasting                                    

Video On Demand                   

Video on demand (VOD) is video programming that viewers can access on their schedule. In sharp contrast to traditional television programming, VOD streaming allows audiences to watch content whenever and wherever they want, rather than on the broadcaster's schedule.

It's worth noting that VOD is only available for pre-recorded programming, and there are no live streams or performances taking place in real-time.

The primary advantage of VOD is the convenience and adaptability it provides to viewers. VOD is also more cost-effective from a broadcasting standpoint, as it requires less equipment and overhead. Even cell phones may be used to generate high-quality videos that are then distributed via a hosting company.

All of this is accomplished without regard for encoders, stream configurations, or the increased bandwidth required for live streaming.

Live Streaming

Live streaming is the process of broadcasting events in real-time. It is a one-of-a-kind method of interacting with audiences in ways that on-demand entertainment just cannot.

Real-time broadcasting increases audience engagement by allowing them to be a part of an event as it occurs. They can also communicate with hosts via chat and other methods.

According to research, the most critical part of live streaming is quality, so choosing the proper setup is critical.

Live streaming is more challenging to deploy since it takes specialized technology and software to create an internet video of excellent quality. Users will need an OVP capable of live streaming. Since live stream data must be broadcast in smaller chunks than VOD data, more frequent transmissions and additional overhead to manage the process are required. This is because the complexity associated with efficiently reassembling larger data blocks buffering and impairs the overall streaming experience.As a result, an encoder is required for this procedure.