Technologies That are Transforming the Television Landscape

Media Entertainment Tech Outlook | Tuesday, November 23, 2021

Over the last few years, both the devices and the sources of content have changed dramatically as a result of technological advancements.   

Fremont, CA: Today's television provides a plethora of choices. Not just in the previous century, but even at the start of this one, the picture quality is light years ahead of what it was. It can also give a lot more than basic programming or games because of its integrations with other technologies.

The following technologies have changed the television landscape:

High- Definition (HD) TV

The degree of resolution is increased by significantly increasing the number of pixels. As a result of the change to digital technology, this became possible. HDTVs have evolved to the point where what was impressive in 2005 is no longer relevant. HD Ready was introduced in 2005, with a minimum resolution of 720 rows. This was quickly overtaken by what is now known as Full HD (FHD). FHD resolutions typically have a total pixel count of 1920 x 1080 pixels. This equates to 2 megapixels, approximately seven times the 0.3 megapixels found on an SDTV screen.

Smart TV

A Smart TV will likely come with built-in apps for internet-based content. It's important to note that, like apps on a mobile device, they're collecting data about the user. Advertisers will find the TVs appealing since they can learn a lot more about folks watching through the app than they do from standard television commercials. Smart TVs can come in a variety of styles, such as Android TV. They will automatically update apps as they become available in the marketplace, just like Android smartphones. Voice-activation is also included in Android TV, as it is in today's smartphones and laptops.

Over The Top (OTT) Technology

OTT stands for over-the-top content. OTT, like IPTV, is based on the internet, but it is provided directly to a viewer's device without the use of a privately controlled network. This implies that broadcasters and viewers have a direct relationship. When Netflix switched from its initial business strategy of sending videos via mail to the OTT model in 2007, it marked a significant shift to OTT as a serious challenger for content consumption. With over 195 million paid subscribers throughout the world, Netflix is one of the most well-known names in OTT.