Risk Associated with Digital Rights Management

Media Entertainment Tech Outlook | Tuesday, June 28, 2022

In today's world, digital rights management (DRM) is unquestionably a hot topic. But unfortunately, the risks of using over-the-top (OTT) media distribution methods grow month after month.

FREMONT, CA: The dangers include data theft, billion-dollar revenue losses, and compliance concerns, to name a few associated with DRM. As the year draws close, consider the DRM space's ongoing issues and how IP geolocation can help in some circumstances.

1. DRM Failures are Frequently the Result of Poor Implementation

On the surface, technology appears to blame any security breach or poor user experience. Inconsistencies in DRM implementation, on the other hand, are at the root of the problem. It cannot be overstated how important communication is during the collaborative process between users and DRM solution providers. They must collaborate on user experience (UX) design to software diversity.

2. Developing More Robust Solutions Can Help Combat the Rise of Deep Fakes

Deep fakes, which can range from fake news to mass hysteria, can threaten society if we do not take steps to limit their spread. The use of blockchain to combat deep fakes is currently being investigated, but it remains to be seen how effective it will be.

3. It is Necessary to Strike a Balance Between UX and Access Provision and Prevent Piracy

Another common issue in the DRM space is end-user adaptability. New content licensing, management, and delivery models must be implemented as the number of on-demand content consumers and new devices increases at an unprecedented rate.

4. There are no Unified DRM Solutions for Digital Publishers

According to projections, the main complaint of end users is the lack of all-in-one DRM solutions. In addition, they complain about having to subscribe to multiple DRM solutions, which affects both their initial investments and after-sales spending.

The challenge for DRM platform developers is to improve their offerings without infringing on users' freedom, creativity, and rights. One method is to use IP geolocation technology to ensure that their users' media assets are secure from threats. In this scenario, resistance from both former and current users is unavoidable. However, many insiders believe that DRM solution providers and content publishers can overcome this resistance by improving customer education.

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