News Direct Enters into a Global Distribution Agreement with The Associated Press

Media Entertainment Tech Outlook | Wednesday, March 03, 2021

News Direct Enters into a Global Distribution Agreement with The Associated Press

News Direct coverage will be accessible via AP Newsroom, the AP members’ and subscribers’ editorial content management system, as well as the AP News app and apnews.com, the common consumer-facing app and web channels of the news service.

FREMONT, CA: News Direct has entered into a global distribution agreement with The Associated Press that allows its customers to send thousands of leading print and broadcast media, online sites, and other agenda-setting recipients worldwide with text releases and multimedia content. News Direct is a platform providing news and content distribution for PR, IR, Corporate Communications, and Marketing professionals,

The agreement provides News Direct with access to AP’s North America, Europe, Latin America, Middle East, Asia Pacific, and Africa networks. “AP’s huge global footprint provides the backbone of our international network,” noted Gregg Castano, Founder & CEO, News Direct. “No other newswire has broader global reach via the AP, or access to more of its distribution platforms. This agreement illustrates our commitment to being a premier service provider.”

News Direct coverage will be accessible via AP Newsroom, the AP members’ and subscribers’ editorial content management system, as well as the AP News app and apnews.com, the common consumer-facing app and web channels of the news service.

In addition to reaching dozens of foreign and national news outlets through its AP partnership, News Direct will announce significant reciprocal delivery arrangements with each of the news agencies. News Direct will be unveiling significant bilateral distribution deals with many of the world’s leading news providers shortly, in addition to reaching dozens of international and national news outlets through its AP partnership.

News Direct aims to challenge the conventional commercial newswire paradigm by offering flat-rate pricing close to its North American rate system for international distributions, including human-prepared translations. Under this innovative strategy, all non-U.S. delivery orders are priced at a fixed rate that corresponds, like complete global distribution, to the particular regions or countries targeted.

While this alone is a big change from long-standing newswire pricing schemes, as part of the flat rate, News Direct goes a huge step forward by including complete translations of select distributions. The predictable, clear, and inexpensive pricing approach pioneered by News Direct helps PR professionals expand their international presence and improve the pace of their deliveries.