Latest OTT Trends Shaping the Media and Entertainment Industry
By Media Entertainment Tech Outlook | Thursday, June 25, 2020
In the past couple of years, there has been a collective shift in media consumption sensibilities, with people preferring over-the-top media services over the traditional media.
FREMONT, CA: To say that OTT technologies have disrupted the entertainment landscape would be making a significant understatement. Subscription-based on-demand OTT platforms like Netflix, nexGTv, and Amazon Prime have risen in popularity over the past couple of years. They are fast displacing traditional TV programming as the preferred medium of entertainment for viewers.
AI and ML Techniques Based on Content
Cutting-edge technologies such as artificial intelligence and machine learning will enable OTT players to gather, analyze, and generate insights from vast digital data about user viewing patterns. It will not only help the players streamline the way they curate and recommend content to their users, but also to create original content which is in sync with the viewing preferences of different audience demographics. Like a personalized approach can significantly bolster OTT adoption in countries, where each regional market has its entertainment preferences and sensibilities.
Blockchain adoption in the OTT domain is expected to increase in 2019 and beyond, as it can help content creators and distributors store, catalog, copy, and distribute digital content. Blockchain's immutable, decentralized public ledger will also enable OTT platforms to introduce more effective access policies and restrictions. It will help ensure that digital content remains seamlessly accessible to authorized users while protecting it against copyright infringements and online piracy.
In the past couple of years, there has been a collective shift in media consumption sensibilities, with people preferring over-the-top media services over the traditional media. Apart from providing a massive content diversity, the power of choice, and seamless accessibility, OTT makes for a more immersive and engaging medium of entertainment delivery and consumption. The trends will further enhance OTT's appeal for the viewers and continue to drive the domain's exponential market growth while ushering in an unparalleled revolution in the broader entertainment ecosystem.