Latest Data-Empowered Social Media Developments, Ruling the Years Ahead

Media Entertainment Tech Outlook | Monday, May 27, 2019

FREMONT, CA: Social media is dynamic, and it is undergoing rapid developments and changes continuously. These changes appear as trends that become apparent when one collects data and analyzes them. Anybody involved in working on social media must keep track of all the changes so that they can devise the strategies accordingly. It is difficult, and hence, a comprehensive list of the same makes the task to stay updated simpler.

•  Stories and Experience Sharing through Videos And More

Many people love social media because they can tell their stories using the medium and hear the stories that others have to say. This is the basis of social media, and the major social media platforms are devising new tools and innovative applications to enhance user engagement. Video is going to become even more important as a medium as internet speeds and accessibility increase. Companies will put in video content to market themselves.

•    Well-Targeted Ads that Don't Irritate Customers

When the advertisements on social media don't appear to be genuine, it creates a bad image in the mind of the users both for the brand concerned as well as for the social media platform. Hence, targeting the right customer will gain importance.

•  Influencer and Micro-Influencer Marketing

The trend of influencers on social media platforms will be on the rise as more and more brands look to cash in on this effective means of marketing. According to a study, 45 percent of organizations are planning to or have engaged with influencers, and 82 percent of consumers are likely to follow a recommendation made by an influence-maker.

•  Brand Narrative, Creativity and Ephemeral Content

Consumers connect with brands that give them something meaningful. Brands will look to leverage the power of social media in branding by building narratives about their products. Creativity is an essential factor. Ephemeral content that has a faster reach and more visibility will become widespread.

As social media gears up to host more brands, social media marketing will be everywhere. Given the powerful medium that it is, social media will play an essential role in society, and everybody is entitled to take advantage of it.

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