Key Insights into 2023's Streaming Trends

The world of video streaming is continually expanding, with projections suggesting that in 2023, there will be 2 billion users watching videos on demand. With more than 1,720 billion viewers expected by 2030, marketers must embrace innovative technologies and creative approaches to engage audiences, raise brand awareness, and increase revenue. As we delve into 2023, it's essential to consider these prominent streaming trends for a comprehensive understanding of its potential.

Fremont, CA: The realm of digital advertising is in a constant state of evolution and innovation, a trend set to persist throughout 2023. In this landscape, marketers should adopt forward-thinking strategies that align with observable trends to maximize their streaming potential.

Key Streaming Trends for 2023:

The Surge of AVOD Services: Video on demand faces a fierce competitor in the form of audio on demand, which is poised to gain prominence in 2023. Ad-supported services have garnered favor not only for providing access to favorite content in exchange for ad viewing but also due to the increasing adoption of ad-supported models by several subscription video on demand (SVOD) services. Surveys in the United States reveal that households are more than doubling their use of AVOD services compared to two years ago. Over 64% of American Connected TV (CTV) viewers express a preference for watching ads in exchange for lower costs instead of opting for a pricier ad-free subscription.

By early 2024, the majority of consumers in various countries are expected to subscribe to an AVOD service at least once per month. The revenue generated by ad-supported services is predicted to surpass traditional television advertising by 2025.

OTT Monetization Models:

●  Video on Demand (SVOD): A subscription-based service that offers unlimited access to ad-free video content with a regular subscription fee.

●  AVOD: A revenue model based on ad display, where users access on-demand videos for free in exchange for watching ads. Typically, viewers can skip ads after a designated time, akin to cable television advertising.

●  TVOD: Enables viewers to access specific content on a pay-per-view basis. It is commonly used in premium live stream services and VOD services. There are no subscription fees; viewers pay solely for the content they consume.

● FAST: This model encompasses free television with advertising, focusing on traditional scheduled programming. Advertisements are featured within the free content.

Alongside these established models, new revenue structures are expected to emerge by 2023. Streaming services and advertisers are adapting to evolving rules, while some trends, while not entirely novel, continue to shape the industry. Staying at the forefront of the streaming game necessitates a vigilant response to shifts in viewer behavior. Thanks to ad-supported tiers, streaming platforms offer premium content at affordable rates. Success, however, hinges on a meticulous approach.