How will Technology Help Make Video Streaming Cost-Efficient
By Media Entertainment Tech Outlook | Wednesday, February 17, 2021
The introduction of the H.266/VVC technology is a significant step towards becoming more inclusive in the media-saturated environment.
FREMONT, CA: Around the world, COVID-19 has massively expanded internet use. It now has the dual responsibility of ensuring parents and children are linked through video conferencing for both work and school. In addition, families are now regular users of Netflix, Hulu, Disney+, and Prime Video, a growing selection of streaming services.
In the modern digital economy, a 50 percent decrease in video file size is a massive deal for humanity's mutual awareness. R educing video file size is just one win linked to switching.
What is a codec?
Compressor/decompressor refers to Codec. Codecs is that enable computers to be universally readable for streaming media. They have two key elements: one is the encoder that compresses the files and transforms the lights and sound into a digital format that a device can read, and the other is a decoder that either decompresses or scans the file and reproduces it as originally recorded.
The current H.266/VVC codec refers to two older predecessors' shoulders with similarly enticing names: H.264 (AVC) and H.2655 (HEVC).
There was a requirement for a new codec that effectively handles massive file sizes. Launched in 2013, H.265 (HEVC) was planned for 4k video compression but never captured on like its predecessor. From early on, because of licensing concerns, the H.265 codec developed significant turbulence for technology company legal departments, and the wrinkles never were completely ironed out for mass usage. Due to this, with H.266/VVC, several may feel in certain respects like they are jumping directly into the future from an H.264 (AVC) environment.
What does H.266/VVC do differently?
H.266/VVC focuses on high-resolution video, which is essential in a world that continues to move towards greater, better, and more detail. With the widespread proliferation of 4k video and TVs, this codec is useful now. As the resolution rises to 8k and beyond, it will be even more essential. A new 12k video camera has recently been published that puts more emphasis and importance on the robust compression given by H.266/VVC.
The Fraunhofer Institute, which licenses the technology, now adopts a standardized and straightforward licensing model based on the FRAND concept (fair, reasonable, and nondiscriminatory), possibly learning from the more turbulent licensing predecessor H.265 (HEVC).