How Privacy.TV Ushers Consumer Privacy across CTV
By Media Entertainment Tech Outlook | Wednesday, September 16, 2020
The challenge of lack of consumer privacy now has a solution, bringing higher-level privacy control and enhanced consumer experience to CTV and advanced media.
FREMONT, CA: Widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), Tru Optik, will launch Free Privacy.TV Solution. This solution will solve the lack of consumer privacy coordination across connected TV advertising. It will roll out in Q4 2019 in beta and become commercially available in 2020. Free Privacy.TV Solution offers OTT consumers data transparency capabilities for adtech platforms, publishers, device manufacturers and data providers.
Privacy.TV will bring higher-level privacy control and enhanced consumer experience to CTV and advanced media. It will enable consumers to opt-out of audience-based OTT targeting at the household level, rather than the individual device or publisher level. OTT targeting information will be controlled by users across all their viewing devices with the help of household-level opt-out solutions. Privacy.TV provides consumer privacy capabilities, features and requirements that is needed to help businesses become compliant with the California Consumer Privacy Act (CCPA). Privacy.TV enables privacy compliance capabilities such as consumer disclosure statement, consumer opt-out, opt-in and profiles correction, partner API, and secure five-year audit records of the opt-out and audience data usage.
Tru Optik is a digital media audience intelligence organization, empowering media companies, enabling an enterprise-scale analysis of audience demand, derived from IP verified and census level peer-to-peer media consumption data. Tru Optik's high-level technology, comprehensive solution, and proprietary audience intelligence series have solidified Tru Optik as the preferred ally for many of the world's finest media organizations, brands, and agencies while navigating the shift of TV to OTT.