How Digital Asset Management is Transforming the Entertainment Sector?
By Media Entertainment Tech Outlook | Monday, November 18, 2019
Digital asset management enables the entertainment firms to manage, utilize and monetize digital content effectively.
FREMONT, CA: With a massive increase in the number of digital files, media and entertainment firms are increasingly moving towards digital asset management solutions. In the past few years, there has been a massive growth in digital data as a result of smartphone and increased digital marketing activities for the media and entertainment firms. A digital management solution consists of tools that assist in the management of files with diverse digital formats. Further, digital management capabilities will also address the rising concerns regarding misplaced and lost data. Demand for collaborative digital workflows will also propel the incorporation of modern asset management solutions.
Digital asset management will enable firms to integrate various capabilities into a unified platform. For instance, it will be easy for editors to access and edit digital files. Firms will save a significant amount of time and money with the availability of such a platform. A unified platform will support various functionalities in one place, making it convenient for the firms to manage the vast repositories of digital content.
It is essential for firms to manage their storage of content. Digital asset management can be a useful addition for storage management purposes too. For instance, a digital management solution supports meta-data tagging facilitating the firms to keep track of their files. Further, meta-data tagging allows the firms to categorize and efficiently manage the file storage spaces. Cloud-based asset management is an important advancement in terms of digital storage management solutions. Firms can use cloud services as an alternative to the on-premise storage installation.
Digital asset management can also be crucial in marketing and promotion in the media and entertainment industry. Digital assets can be accessed and used as part of a marketing campaign, such as in case of email promotion, a movie trailer or via a landing page. Social media promotion will also require the firms to efficiently manage their digital files so that the promotional content can be accessed whenever needed.
Thus, firms that wish to establish themselves as the key players in the entertainment industry need to have an effective digital asset management solution. With an exponential rise in digital files, incorporation of such a solution must not be delayed anymore.