How AI will Shift Customer Experience to Next Level?

By Media Entertainment Tech Outlook | Friday, November 08, 2019

Artificial intelligence is empowering media and entertainment businesses to create personalized content, hence enhancing the customer experience.

FREMONT, CA: With technology advancement, Media and Entertainment (M&E) industry has evolved like never before. Artificial Intelligence (AI) is one such technology that is promising to change the M&E sector while reshaping everything from content creation to the consumer experience. AI is affecting all parts of the media value chain, helping content creators to be extra imaginative, and helping the editors to be more fruitful. It will help content users to find the content that resembles their interests and prevailing situation. AI is increasingly working as an engine that supports more effective experiences in M&E.

Researches reveal that the majority of AI use cases in M&E appear to fall into customization, advertising, marketing, and search optimization. Businesses are training ML algorithms to help generate film trailers and design ads. Entertainment providers are using ML to promote customized content based on data from consumer behavior. Media content producers are practicing AI software to improve the speed and effectiveness of the media production method and the ability to organize visual assets. AI is often in the background now, giving more fruitful and more engaging experiences while enhancing content-creation and production processes in the studio.

The M&E landscape today is being protected by two driving forces- an outburst of demand for unique content and a change in customer preferences. Armed with the technology and ability to cater to consumers’ media consumption according to their choices, companies have invested massively in Artificial Intelligence. It turned a vast course of data into customized content and carefully curated customer experiences. AI is advancing media creation and delivery to various platforms in the most visually customized way yet. AI is also creating innovative avenues for media organizations to save money. It offers creative services, using image recognition to better index valuable content archives for licensing. AI helps in building models that predict end-user interest in related content and drive future purchases.