How AI can Offset Buffering Issues?

By Media Entertainment Tech Outlook | Friday, January 10, 2020

How AI can Offset Buffering Issues?

AI is enabling the streaming providers to address the buffering challenges and enhance user experience.

FREMONT, CA: The ubiquitous growth of high-speed data is transforming the society and industries alike. Such has been the impact of the high-speed data revolution that it has motivated the increased consumption of online content. However, it is not uncommon to experience interruptions while consuming content such as while watching an online video or playing an online game. Even the latest streaming apps are not aloof to buffering issues. Brands understand the importance of smooth user experience and are investing in technologies such as artificial intelligence (AI) to address this issue.

The current leaders of the streaming sphere are focusing on uninterrupted user experience, along with the creation of quality content. Brands are eyeing an innovative AI intelligence system to optimize the video streaming process and to make the streaming process more reliable. Researchers have devised a unique methodology to address video buffering with the help of the AI intelligence system. The use of AI-based video caching is enabling the streaming applications to address the buffering issues as well.

AI can enable the deep neural networks present in a streaming channel’s recommendation algorithm to identify the complex browsing patterns of the users. Based on the insights, the algorithms can proactively seek to download relevant data packets to aid uninterrupted browsing. Using AI, video streaming networks can also dynamically comprehend the bandwidth, time, server consumption as well as video format requirements enabling buffer-free streaming on various devices, networks, and geo-locations. AI-based cloud servers are yet another means to reduce streaming latency and buffering issues. Cloud servers allow dynamic upscaling as well as downscaling of servers consumption based on the requirements. Such servers are affordable and are actively using AI capabilities to reduce the delay in service response time.

AI offers a plethora of advantages as well as options to the streaming providers when it comes to minimizing buffering issues. Further advancements in AI will add to the efficiency of streaming efforts and hopefully eliminate buffering issues for once and for all.