Features That Constitute a Successful OTT Platform

Media Entertainment Tech Outlook | Wednesday, October 13, 2021

For an OTT platform to succeed, it must have specific features for a good user experience.

Fremont CA:  In recent years, the number of people using OTT platforms has exploded. Their progress was aided by the COVID19 lockdowns around the world. OTT platforms range from subscription-based streaming services to custom-built solutions tailored to a client's specific needs. While the first is less adaptable in general, the custom-made ones take a little longer to get to market (although not as much as it used to). The primary characteristics that both options provide to their customers are the same.

Here are some of the features that make up a successful OTT platform:

Content management

Every streaming platform requires content management. It supports a wide range of media operations, including ingest, search, edit, enrich, relevant image processing, geo-blocking, distribution, and content curation, among others. It also collects and combines info from a variety of sources.

Secure Monetization

Aside from streaming quality, which may be more important for OTT platform end-users, safe payment is also essential. The solution includes integration with reputable online payment processors such as PayPal and Stripe. In-app purchase with Apple, Google, Roku, and Amazon is also a popular choice among customers. More than just payments should be available on a flexible streaming network, as should various invoicing choices. Customers' trust must be earned through subscription-based monthly and annual pricing, Pay-per-View for premium live events, time-limited movie rentals, and free trials.

Superior streaming infrastructure

Streaming quality is a critical success aspect. The only way to do so is to build an intelligent streaming infrastructure of servers and applications that operate together. The infrastructure should assure the stream's stability, scalability, security, and compatibility with all digital platforms used by end consumers. All digital stationery and mobile platforms can access a well-developed OTT platform. It should include a web app for desktop and mobile browsers and native phone/tablet apps to reach all possible viewers.

Multilayer analytics

The automated input we get from end-users is known as analytics. It is necessary for the OTT platform to continue to expand and for the streaming service to improve. Average viewing time and total playback time, viewer location and demographics, engagement, and device information should be included in the analytics, but they should not be the only ones.