FREMONT, CA: Esportz Entertainment, a destination for global sports-related news, media training services, and entertainment, has partnered with Athleta-Ed to share its proprietary media training instruction and curriculum. The sports entertainment company’s strategic curriculum is designed to add focus on expanded instruction explicitly designed for traditional athletes as an addition to its separate program for Esportz athletes at all levels.
Athleta-Ed, a Santa Monica-based education technology company, is launching a national sports and business education program that aims to extract the value of sports business content and personalization of EdTech. The mode of delivery for the program is through in-person instruction, EdTech AI, online courses, and assessments to better learning outcomes.
The pro instruction and curriculum is an elective component of the holistic academic program designed for Esportz athletes, while traditional sports athletes, including basketball, baseball, hockey, and football, will be offered a curriculum developed to address their specific requirements.
The media interactions between the Esportz athletes are different on various levels from traditional sports. Considering the same, the company is in the process of developing a unique program that takes into consideration the real-world applications for the success of all the athletes. These schedules aid the training of the athletes’ brand and leverage it to attain full potential in and outside of the game successfully. Many examples show how athletes have not only excelled at their sport but have also become famous personalities, uplifting their fortunes with the entire sport such as Lebron James, Bryce Harper, Tiger Woods, and Tom Brady.
Media training is a primordial component of the company Esportz’s business model, providing the importance equally to team branding and personal development. Athleta-Ed’s business approach fits perfectly with the company’s model of on-site and online instruction, along with opening additional ways to encourage college and pro sports.
The sports company’s core belief is that an athlete’s economic potential is dependent on the simple but stimulating formula: “Mastery of Game plus Mastery of Media equals personal brand value.” If this fundamental view, added with the realization that communications and media training rewards athletes on and off the field. Athleta-Ed’s business approach fits perfectly with the company’s model of on-site and online instruction, along with opening additional ways to encourage college and pro sports.