Easylive.Io's Acquisition To Help Liveu Expand Its Cloud Video Platform

Media Entertainment Tech Outlook | Saturday, February 19, 2022

easylive.io's all-in-one live streaming production studio will be easily integrated into LiveU's end-to-end cloud-based workflow for live contribution, management, orchestration, ingest, and distribution as part of LiveU's cloud strategy.

Fremont, CA: "Together with LiveU, our service will bring customers the best cloud live production experience with incredible new features to be announced soon. Were thrilled to join the LiveU family, excited to continue our adventure by their sides, and enthusiastic to disrupt the live production market together." states Phillippe Laurent, CEO and Co-founder, easylive.io. The pioneer in live video streaming and remote production solutions, LiveU, has acquired easylive.io as part of its ambition to expand its cloud video platform, allowing businesses to develop their audiences with unique, interactive, and high-quality live content. The move will enable remote and collaborative capabilities for cloud-based and hybrid productions, allowing clients to run and scale up while reducing costs from anywhere, including video switching, audio mixing, adding graphics, localizing content, and inviting guests.

easylive.io is a browser-based live streaming production studio, enabling users to incorporate any form of content into live stream videos and distribute them to the biggest possible audience, thereby producing creative and dynamic live experiences. All the tools necessary for editing, mixing, and broadcasting live streams are integrated into a single, user-friendly cloud solution, thereby minimizing production and equipment expenses. It guarantees the receipt of all formats and their conversions for optimal administration and dissemination to many destinations.

"We have been reinforcing our cloud strategy as the industry moves to cloud-based production, introducing brand new services that meet the needs of customers moving to the cloud. Recognized as the leader in mobile backpacks, we're now consolidating our leadership in cloud-based offerings. This announcement is an important step, delivering future-proof tools that help our customers grow their business, building on our deep expertise in live production. We believe there is a significant part of the market for cloud production that wants and needs a vertically integrated solution. Our goal is to offer a fully end-to-end solution for live contribution, cloud production, orchestration, ingest and distribution, serving the needs of every type of customer from global broadcasters to niche sports and entertainment." comments Samuel Wasserman, CEO, and Co-founder, LiveU.

 "We're delighted to welcome easylive.io to the LiveU family. We're impressed by the team, customer service and robustness of the platform, backed up by the positive reaction from our joint customers. Our commitment to the cloud is clear as we've shown in the launch of our offerings, LiveU Matrix, and most recently Air Control and Ingest. We are sure that together we can further enhance our cloud production strategy with the tight integration of our ground-to-cloud feeds with their cloud platform offering scale, ease of use and versatility." Wasserman continues.