Delighting Today's Customers with Enhanced Customer Experience
By Media Entertainment Tech Outlook | Friday, July 12, 2019
New technologies are driving deeper customer engagement by eliminating barriers to interaction between customers and brands.
FREMONT, CA: Today’s customers have service expectations reshaped by advances in consumer technology. Offering smart service to engage customers can make a huge difference, not only by helping organizations to optimize operational performance but also in terms of freeing up customer time. The following technology advances can help build deep customer engagement.
Chatbots are considered the latest revolution in the business landscape. With them, businesses are better equipped to handle customer service functions. These virtual assistants pacify a customer’s demand for getting immediate service support from a brand. Chatbots are easy to deploy and can provide support via voice, mobile app, instant messaging, SMS, or website, improving customer satisfaction and experience with a business.
• Big Data Analytics
With massive data inputs received through various activities, it becomes increasingly essential for brands to analyze this data and use it for delivering a better experience to end consumers. Big data analytics is significantly transforming the way brands interact with their customers. The technology helps a brand understand customers’ problems, aspirations, and expectations, which help in resolving the issue quicker and providing customized solutions.
• Artificial Intelligence (AI)
Artificial Intelligence has taken the business landscape by storm, offering enormous potential benefits for business growth. With the help of AI-powered tools, businesses can pump up the business process automation and empower customer support conversations and enhancing decision-making abilities within organizations. It also helps humans to provide proactive and actionable responses to customers quickly, improving customer satisfaction.
• Virtual Reality
VR is dramatically transforming the consumer experience landscape for modern businesses. It has the potential to completely alter the consumer experience by engaging customers in a better way, as the technology is designed to provide a complete sensory experience that captures the attention, and imagination, unlike any other technologies.
Together, these technologies support omnichannel customer experience that nurtures long-term relationships with customers and brands, driving significant increases in revenue.