Branded Ventures Invest in NBTV's Shoppable Channels
By Media Entertainment Tech Outlook | Thursday, July 02, 2020
NBTV Channels secures investment from Branded Ventures for its ‘see-now-buy-now’ channels
Fremont, CA: Branded Ventures releases its 8th direct investment in the hospitality technology industry with funding from NBTV Channels. Even though the present global scenario is one of the most challenging we ever come across, Branded Ventures has continuously pushed forward with the investments and solutions to connect newer technologies and innovative partnerships.
The streaming channels of NBTV’s are ‘see-now-buy-now’ shoppable streaming entertainment avenues that are available on every platform and device. The company provides its consumers with personalized shopping experience along with streaming within niche categories where customers can watch, buy with instant delivery, subscribe, and share from anywhere in the world. NBTV describes its media technology as “Amazon Prime meets Netflix”, as viewers can stream story-driven premium quality content paired with e-commerce on all devices. It also provides an immediate “click to buy” shopping experience. The company works with clients such as Diageo, Moet Hennessy USA, Marriott International, Coco-Cola, American Express, NBC Universal, and more. NBTV, along with the latest channel Spirits Network, is transforming storytelling and direct-to-consumer commerce with its personalized data-driven media and technology experiences.
“Now more than ever, businesses across every industry need a direct to consumer commerce channel that provides consumers with home delivery and streaming entertainment.” - NBTV CEO & Chairman, Nick Buzzell.
Spirits Network was recently launched by NBTV as the world’s first direct to consumer, shoppable channel for beverage alcohol. Viewers get access to hundreds of hours of original premium content like documentaries and mixology classes, along with the option to shop for the spirits they have been watching in real-time with home delivery.
Branded Ventures Managing Partner, Jimmy Frischling adds, “Branded is thrilled to have partnered with Nick Buzzell and the entire NBTV team. NBTV and its Spirits Network represents a real asset to the spirits industry and its ability to connect brands directly with consumers has never been more important and necessary. With Spirits Network, viewers can follow along with world-renowned mixologists and the platform breaks down the barrier of the screen. It immerses the viewer into the full experience as if they were in the same room as the mixologist.”