Blockchain Transforming the Digital Advertising Landscape
By Media Entertainment Tech Outlook | Thursday, August 29, 2019
Advertisements influence customers at a dramatic pace, and blockchain is playing an important role in upgrading the digital advertising platform.
FREMONT, CA: Blockchain is one of the most extensively talked-about technologies. Industries all are experimenting with the technology's core abilities to maintain digital assets more quickly and completely. The entertainment sector is one of the most valuable businesses globally, with significant marketing budgets. Blockchain has already generated a lot of enthusiasm in the entertainment industry, enabling a digital database that is tamper-resistant and decentralized. The opportunities for the enterprise are numerous, especially in the entertainment sector.
In comparison to the existing technologies, the ability of blockchain-based platforms relies on the ability to record and distribute a single, immutable version of the truth to multiple parties. This is particularly useful to improve the efficiency and effectiveness of an industry's value chain. The digital advertising ecosystem is ripe for blockchain solutions that boost transparency in reporting ad placement transactions and settlement. Online advertising businesses have proven their potential to generate abundant profits in the last few years. With the evolution of blockchain technology, the advertising market is reaching a whole new level if appropriately managed.
The blockchain is already shaping the way global industries perform transactions and share data. This paradigm shift offers mutual benefits for digital markets advertising, being one of the most agile-growing sectors. The advertising networks provide excellent services and facilitate advertising services for publishers. With the evolution of blockchain technology, the distributed ledger can advance advertising within mobile apps and websites to a new level. Blockchain's ability to carry out trusted transactions, record data securely, improve automation and mitigate fraud by enabling and delivering the right ads to the right consumers in the right places.