7 Trends Catching the Attention of Digital Advertisers
By Media Entertainment Tech Outlook | Wednesday, September 25, 2019
Digital advertising technology has progressed a long way, and ad experts are revitalizing their offerings with the help of trending technologies.
FERMONT, CA: The internet has transformed the advertising sector dramatically, and as new technology and platforms enter, the digital advertising industry continually changes. The advertising sector has frequently encountered changes in latest years and has discovered it hard to keep pace with technology. What used to be dominated by TV (video format) and printing is now taking a different turn, and innovative ideas are being used to target audience using digitalized media and advertising strategies. To produce more subjected promotional and branding content, the use of information, and the personalization of information trigger multiple developments. The future of advertising agencies and advertising as a profession lies in the ability to swim across technology, while at the same time remaining creative. Digital advertising is now more customized, advanced, and relevant to marketers' requirements. Companies can target their audience as never before with concentrated accuracy. Here is a short discussion on how technology trends and the new developments are reshaping the future of advertising for advertisers.
Much of the technology-driven modifications in the ad sector are due to data, which helps ad managers access precision understanding, that was earlier impossible, leading to a higher degree of customization. Ads customization is also essential as digital ads rarely reach the periphery of internet user perception. Many of them have started using ad-blockers and are crucial to making sure that an ad reaches the expected audience. The businesses could be at danger of being blocked or ignored without customizing.
Digital Screen Ads
The technology is relatively new, and there is still a lot to be learned by advertisers, but there is an ever-evolving chance for advertising. Most individuals browse to shop at their comfort zones, communicate with retail locations while they're on the high street, so digital displays and new techniques pave the way for brands to reach those individuals when they're already looking to communicate.
Integration of Advertising Channels
Consumer behaviors are becoming more complicated as they are splitting their attention across devices. Advertisers are developing integrated strategies to deliver ad sequences to consumers by checking their email at work on desktops and when socially posting on their phones at a concert. Optimizing real-time audience allows advertisers to identify and target customers second by second to produce timely advertisements that promote the desired behavior.
Programmatic Mobile Advertising
Mobile programmatic advertising transforms the way buyers and vendors perceive mobile ads and are one of the world's fastest-growing marketing fields. At the core of mobile advertising is automating the purchase of digital ad purchases within ad exchanges and inventories.
Digital Ad Sales
In several technology-centric sectors with a vibrant market, artificial intelligence plays a significant role. It is, therefore, no wonder that AI is on the increase in the leadership of ad sales. Sixty percent of advertising leaders think that AI can help them run more efficient programmatic campaigns, according to Salesforce. To create predictions, AI leverages significant amounts of information and patterns. Instead of replacing sales managers, AI will help them make better decisions and provide better suggestions to editors, advertisers, and organizations. As it benefits from an explosion in digital data and cloud computing, AI's promise is increasing. Companies with big information sets and powerful computer advertising skills will start taking the lead.
Companies now use vast information to comprehend preferences that provide in-depth client ideas. This enhanced visibility helps ad ops position advertisements at specific time slots for greater conversion rates. As big data enables the understanding of digital media consumption, behavior can be used to provide personalized advertising with traditional demographic information. Big data applications help enhance ad targeting as content consumption becomes increasingly complicated.
Finally, the quality of the content is another significant trend. It is very different from creating ad content for print or TV media as content developed for online use is searchable. To attract consumer attention, advertisers will need to concentrate on content quality and guarantee that they are filled with rich media. Indeed, ad content tends to be more informative and realistic than persuasive. Influential and creative campaigns can better use offline print media.
The more technology races ahead, the harder it becomes to maintain pace with digitalization. But that's just how the truth is, and with comparable developments, many other professions have to brace too. However, adtech will assist the ad-makers to reach unprecedented heights, making the future exciting. Ad agencies that neglect considering personalization or data will stay back, but agencies and professionals that smartly utilize advanced technologies and advertising media platforms will survive now and in the future.