5 Technologies Reinventing Sports Viewing
By Media Entertainment Tech Outlook | Friday, September 06, 2019
Technology empowers sports audiences to enjoy watching the tournaments and cheer their favorite players, remotely in real-time.
FREMONT, CA: Technology has been influencing the new age of digital sports. With features like portability and more, sports scientists are now empowering sports audience in real-time. While live events can only accommodate a limited amount of viewers in person, technology bolsters live streaming and other ways to enable sports enthusiasts to follow tournaments and matches from remote locations. While this enthusiasm for sport may seem timeless, the industry's implementation of new technology is changing the way sports is perceived and monetized. Here are few of such technologies.
As more individuals move to live streaming, the increase of the smartphone and tablet may have led to an erosion in live game participation. Live streaming is an even better way to provide fans with an all-access display of the games or event experiences of their team. Thirty percent of supporters are streaming games on their phones or tablets — it makes sense to appeal to this quite large demographic.
Augmented Reality and Virtual Reality
In the sports sector, AR/VR techniques are increasingly being used to produce fresh audience experiences that allow fans sitting at home to feel like they're sitting in the front row. Interactive matches in the arena or stadium of the team can even place the fan as a participant in the center of the action— through a virtual one. There are presently many excellent examples available that allow users to designate an "AR portal" and then go through it to a 3D video captured from a previous match. By leveraging loyalty and customer relationship management information, they can also improve commitment to tailoring experiences to individual fan preferences.
In a globe where large information predominates, sports organizations can mine fan information to comprehend their practices, preferences, and demographics better, eventually unlocking fresh income streams by reaching fans creative ways — for instance, by introducing fresh services to current products. They can also use the information to enhance key company activities, create and strengthen partnerships, and even create entirely new business models. But the direct monetization of anonymized data through external products and solutions maybe even more compelling. In reality, one-third of all businesses today market or share their information to generate fresh income streams.
In the sports sector, social media has become a driving force. Teams and athletes are investing in expanding their internet presence by creating and encouraging team-based content to remain linked to fans during an event and post case. Social networks are excellent platforms for streaming matches of your team's video highlights. This deepens the link to the game for fans at the stadium. However, posting video content is not the only way to engage fans through social networking.
Digital analytics enables supporters to understand better what excites them, providing sponsors with insight into what kinds of advertisements and commitment models work for specific audiences. Digital instruments can also provide more data about supporters to sponsors so they can tailor timing, content, and messaging delivery for higher efficiency.
To embark on the edge of digital transformation needs a profound knowledge of current capabilities to determine how procedures, organizational structure, and technology can alter and seek the attention of the people.