5 Must-Have OVP Functionalities for a CIO's Consideration

Online videos are a growing trend, and video content providers who want to retain their share of the market need to incorporate key features into their online video platform to stay relevant and reach the expanded audience with ease. Here is what CIOs should focus on.

FREMONT, CA: The global Online Video Platform (OVP) market in media and entertainment industry is expected to witness an exponential growth in future owing to the surge in internet connectivity on mobile phones, investments in the creation of online videos, its growing use for online video advertising, and increased scope of live streaming. Given that, the online video business has evolved into a market that generates the highest revenue today. Based on the customer conversations and myriads of research, CIOs are keen to add all the essential functionalities to their online video platform. Here is a list of such indispensable features every online video platform must have.    

• Optimized for DIY

Technology is changing how people master their jobs, and there is no shortage of solutions to make people's jobs easier. So, online video platforms must be optimized to make it super simple for a casual user, video, or a technology expert to use. An optimized online video platform should not demand any additional tech help to get it started. This usually means that it is cloud-based, updates are automatic, and users do not need unique expertise to succeed. Additionally, a user should be able to upload, publish, and share videos in a few minutes. As video content is time-sensitive, CIOs must make sure that their video platform is easily and rapidly delivering videos to the right audience.  

• Actionable Analytics

Marketers and communication professionals use online video platforms in several ways. They rely on video, webinars, and more to deliver critical communications, training, and marketing information. But, what if measuring the impact of video and the return on the investment becomes difficult? To solve this issue, CIOs should integrate robust analytics in video platforms. One can add quizzes, and certifications to engage with users and collect more information. CIOs can look for an analytics dashboard that uses both visual and interactive content and gives a clear insight into performance. Essential things an online video platform analytics should provide include top-level summary data, video and viewer performance data, advanced performance metrics, and report sharing and scheduling.

• Low Investment Risk

Simply put, CIOs should minimize investment risk on video platforms for users, meaning that subscription-based plans must be offered for allowing users to try the platform without the fearing low ROI. The video platform should be designed in such a way that it gives users a fully-featured trial, a free version, or monthly plans without any kind of commitment.       

• Interactive Experience 

There is a flood of video out there online, and even though CIOs consistently look to improve message and delivery, videos are needed to be more viewer-engaging. The online video platform should make it easy for users to create and publish interactive and multimedia experiences without much extra effort or additional resources. At a minimum, an online video platform should provide customized player templates, and provision to add speaker notes and bios, searchable transcripts, embed call-to-action, and offer chaptering. 

• Security 

CIOs must prioritize data and content security. An online video platform should possess security features that include minimum IP restrictions, domain restrictions, registration pages with password protection, and guestbook and guest list functionality that lets provider control who all has access to the content. Guest lists are simple to administer and an easy way to control access to information.

Undoubtedly, video content is one of the newest additions to the business toolbox. In such an age of video, an online video platform should make users’ jobs of managing, sharing, and analyzing video of all kinds easy. CIOs can consider these essential features, including analytics, user-friendliness, security, and more, to compete in the online video landscape.    

Check Out : Top Media and Entertainment Solution Companies