4 Revolutionary Gains of Digital Asset Management

By Media Entertainment Tech Outlook | Tuesday, November 05, 2019

The latest digital asset management solutions offer greater control and visibility to the firms over their media assets.     

FREMONT, CA: The media and entertainment industry are heavily reliant on digital assets to generate revenue. Exponential growth in media content such as audio, images, and video files are already beyond manual management solutions. Currently, the media and entertainment sector can’t thrive without a smart solution connected with the content management system (CSM) that allows saving, editing, and recovering any digital asset. Digital asset management (DAM) fits into the aforementioned role as it addresses the chaos linked with the organization of a firm's media files. The absence of such a solution can cause unwanted hassles and may force a concerned media team to upload almost similar content. Here are the major advantages of adopting a DAM solution.

Metadata

Not only does a DAM software track and access files, but it also stores embedded and enriched information concerning individual files. Metadata such as copyright, origin, keywords, and technical specifications are all being covered by the DAM software. 

Harmonization

A digital management solution allows the various departments of an organization to access the same updated version of the media assets. Moreover, the simultaneous attempts to access a particular file will be met with an updated version of the file in real-time. Thus, there won’t be any discrepancy between the two versions of a file even if it is accessed at the same time.

Advanced Search Benefits

A simple storage solution allows access to a file using basic parameters such as name and date. However, a DAM solution offers a plethora of options such as associated keywords, collections, categories and subcategories, and various other parameters.  

Enhanced Security and Encryption

There are various users accessing DAM software. Universal access to all the users might pose an unwanted risk to firms. A better alternative would be to grant access to the users of a DAM system based on their roles and requirements. The security system in a DAM allows the firms to limit access to a particular user group such as photographers, editors, administrators, and others. For instance, a photographer may have access to upload a file but not edit its metadata, while the opposite can be expected by the editors.

Thus, a DAM system can offer invaluable advantages to the media and entertainment firms. Moreover, the growing number and complexity of various media files will foster the adoption of DAM solutions by media firms.