3 Trends to Thrive in the Digital Advertisement Sphere
By Media Entertainment Tech Outlook | Friday, December 13, 2019
Emerging trends in video advertisements are capturing the imagination of customers and paving the way for digital marketers.
FREMONT, CA: Proving to captivate the users, video is becoming a popular marketing tool these days. The above fact can be restated from a report which suggests that the world watches 1 billion hours of social video per day. The way digital advertisers conceptualize, develop, and disseminate video ads will have a major impact on the marketing ROI at present as well as in the future. New formats and a rise in consumption make video an effective, engaging advertising means. It is something that content providers cannot afford to lose. Here are major video advertising trends that marketers can expect to feature in the coming years.
• Refined and Rich Ads
Today's abundance of video content results in an endless amount of competition for digital advertisers. Customers with the potential to watch virtually anything will only see an ad if it is attention-grabbing, relevant, and invaluable. with this, the amount of time people spends watching ads has decreased. This trend is enabling brands to test short video ads that try to beat the skip button and serve less attention span. Short ads pose a creative challenge for marketers who must demonstrate a brand story in less than 15 seconds. The format requires for impactful content that can spark an immediate emotional response from a viewer.
• OTT Target Advertisements
Over the top (OTT) is the means of distributing streaming media over the internet. These services are transforming the traditional broadcast television and have led a new era of consumers to enter with satellite and cable services. Marketing via OTT platforms offer benefits similar to those obtained from conventional online advertising. Unlike traditional commercials, OTT enables marketers to use ad insertion, targeting, and advanced analytics to create more personalized video ads. Viewers seeing video ads from an OTT streaming application cannot install or skip an ad blocker. Given that, video completion rates are remarkably higher for OTT advertisements than in-browser video ads.
Cinemagraphs are the modern form of digital art, receiving popularity online. It is a photo and video hybrid consisting of a subtle motion that plays in a seamless loop while the rest of the picture remains still. Cinemagraph offers a visually exciting effect that creates the illusion that the consumer is watching an animation. Cinemagraphs are made with high-end cameras and a post-production tool to amalgamate a series of photos or video recordings. Cinemagraphs create more engagement than photos without the involved process of the video. It requires imagination, but it is the way digital advertisers will express themselves in the years ahead.
Digital marketers exploring the various aspects of video ads will be the leaders in testing the above-mentioned new video advertising formats. Optimized video ads can create the perfect arena for capitalizing on video’s increasing popularity.
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