3 Trends Shaping the Broadcast Industry

Media Entertainment Tech Outlook | Thursday, July 04, 2019

With the emerging technological trends, broadcasting enterprises are changing positively.

FREMONT, CA: Change and advancement in technology are constant. Industries now are relying more on advanced technology than on the traditional methods. Broadcast media is one such sector where technology has redefined the rules of the game and continues having a profound impact on production. Studios these days are producing better content, and tech vendors are delivering it to consumers at record qualities and speeds. People demand personalized and engaging content anywhere and on any device. Some trends shaping the broadcast industry are here.

•  Virtual Reality- a Mainstream

Virtual Reality (VR) is mainly known for its clear potential in gaming. As VR headsets can be isolating, integrating the social element is a considerable challenge. Broadcasters have to ensure that the quality of the video is truly immersive. In a VR headset, the user is less than 2 inches from their screen, and the level of high-definition required equates to 4K. The 360 video also needs images on a 360-degree surface, intending more video content in a considerably higher resolution.

•  Optimization

A report found that television is the only category of device that is experiencing double-digit usage declines across all types of media worldwide. Screen use will grow further to diversify new screens appearing in the connected car and the connected home of the future. The shift to multiplatform has put pressure on broadcasters to create content with omnichannel experience in mind. It will also ensure that content is seamlessly delivered to all platforms.

•  Growth in the Use of Cloud

Cloud computing is becoming an indispensable part of the infrastructure as the business has shifted away from conventional linear broadcasting towards OTT streaming to multiple devices.  In terms of delivery, broadcasters are turning to well-known online shopping stores. Cloud-based services have advantages in terms of agility, flexibility, and scalability to provide reliable distribution to cope with today’s consumer habits.

Technology is continuing to change how digital entertainment is perceived. Broadcasting firms that keep up the speed with the shifting trends and use data intelligently will profit generously.