3 Technologies Helping Broadcasters Stay Relevant

By Media Entertainment Tech Outlook | Monday, September 30, 2019

The traditional factor for some is more convenient, but moving along with time will help broadcasters stay relevant and stay competitive in the digital world.

FREMONT, CA: The ability to reach a wider audience with a powerful and influential message, mass media plays a pivotal role in connecting the world of humans. But, with the rapid shift of the audience from television to digital, staying relevant is not only a challenge but a necessity for long-term viability. According to Nielsen, the millennials get their news from both TV and digital sources. Broadcasters are embracing many technological changes to stay relevant. Innovation is the key, and creating the best viewing experience, user engagement applications, and services is what will keep the broadcasting industry running.

• Cloud

The cloud is driving innovation in the media industry at an unimaginable rate with its scalability and affordability. Broadcasting companies are using the cloud for producing and sharing their content. Broadcasting companies require to find a cloud provider that they trust to handle their valuable assets securely, responsibly, and affordably. The scalability that the cloud brings to operation means that broadcasters can achieve more economical processing costs and lower running costs.

• Artificial Intelligence

As AI continues to evolve, it will unlock more opportunities for broadcasters. These new solutions have created new business potential, helping businesses remain competitive in the market. Innovative tools driven by AI have also become accessible to help users enhance productivity. AI is much more than just a fleeting buzzword. It is the fundamental driver of media technology spending as companies seek to automate their services further and build direct relationships with consumers.

• Blockchain

In the broadcasting industry, blockchain is being leveraged to protect user privacy. This rebuilds trust between viewers and content creators. It is being applied to transform the broadcasting industry by eliminating the external party by utilizing tokenization. By creating direct connections between the broadcasters and the viewers, tokenization is supporting the establishment of direct boulevards for data and value exchange between promoters, consumers, and content creators.

Staying relevant in a digital world of smartphones and smart TVs, broadcasters have to work extra to remain competitive. The TV is in continuous evolution as a technology platform, and innovations around are flourishing. The role of the TV channel has evolved with the advancements in technology that continues to grow to meet the changing needs of viewers. The traditional TV channel has a place in this changing media environment and is not very far from the age of digital and available content. Broadcasters can improve monetization options by increasing audience reach and business possibilities, leveraging various significant data sources efficiently. Using new technologies like VOD and multi-screen delivery gives viewers the versatility to access TV programming anytime and in any device. Broadcasters have started making an effort in tailoring their content for their audience, adding a native angle to it while promoting a sense of community among the users.