3 Questions CIOs must Answer before Strategizing Content Management

By Media Entertainment Tech Outlook | Monday, September 16, 2019

M&E firms aim at optimizing their content creation, evaluation distribution, and management strategies, and here is a quick guide to the same.    

FREMONT, CA: With contemporary state-of-the-art technology, the Media and Entertainment (M&E) sector has transcended new borders. M&E firms are finding content development, aggregation, and distribution — their basic operational ecosystem — ever-evolving and morphing as fresh technologies come into play and greet smarter business models. Media companies use data analytics to create agile strategies, which can assist them in dealing with shifting trends—online or mobile innovation—to maintain pace with evolving situations. Together with extensive internet connectivity and smart devices, the consumer-centric market has resulted in internet-based content circulation, which requires custom-made alternatives that are crucial at all levels. Also, the prevalent mobility trend has created content monetization and innovation across various entertainment platforms in the M&E sector.  

CIOs are at crossroads to create radical adjustments in their strategies with the proliferation of digital media services, content development through social media, and content management services. As audience viewing patterns have changed over the years, media firms need to discover new methods to stay up-to-date in the contest. Here are a few questions that CIOs must ask in order to strategize content management.   

What is the Need for Sharing Content across Markets?

Content management strategy demands a need to manage numerous similar websites differentiated from local media markets. Consider, for instance, websites of radio stations: many media businesses own stations in various towns following the same overall format. Some elements of these sites— branding, local activities, on-air talent — clearly require localized content, but they may not involve domestic or genre-wide content. If a successful brand releases a new album, then writing stories separately is not necessarily an excellent time-consuming investment for content creators. Companies should instead consider how centralized content sharing can fit into their general market-wide content management plan.   

Why is Content Integrated from External Resources?

The volume of content needed to be analyzed and maintained could be a big challenge for many media businesses. Complementing their content development is a popular way for companies to aggregate content from external news services. Several exciting factors for media businesses are the integration of distributed content from external sources. Should aggregated content be automatically posted by content management employees to their website or put in a publication queue? Should the content created specifically for the website be visually distinguished? By setting these functional criteria early in their scheduling phase, M&E businesses can guarantee that their content management system is created or configured to meet their needs, making the entire method of handling aggregated, external content far more effective.  

How does Multichannel Brand Content Add Value?

Syndication of single-source content also offers media businesses with a chance to promote their brand across various media. Many companies choose to hire stand-alone, all-in-one news suppliers instead of incorporating a category for each news provider. With this, organizational systems can deliver a number of convincing outcomes, such as faster outcomes and faster news publication when combined with their own CMS. The organization can eliminate the danger of delayed news and permanent loss of audience by programmatically obtaining the information from a content repository.  

To overcome content management challenges, the M&E sector CIOs turn to social media, using immediacy-optimized platforms as their real-time channels of communication and reserving their websites for longer-form. This approach can also benefit an M&E business by allowing user-created content to be part of the coverage of the event as long as multichannel content is integrated into the leadership policy of a company's content workflow.