3 Challenges Faced by OTT Platforms

Pamela Morgan, Media and Entertainment Tech Outlook | Tuesday, September 07, 2021

As OTT platforms continue to gain popularity, the IP technologies underlying the internet will have to develop.

FREMONT, CA: OTT platforms can be used for a variety of applications. Users can watch their favorite TV series on a variety of connected devices using the most popular platforms. Due to technological limitations, it was never achievable with standard cable TVs.

There are other platforms for Mac, Windows, Android, and iOS devices and smart TVs. There are no longer any restrictions on TV programming to meet the needs of this rapidly expanding market. OTT platforms are unrivalled in terms of versatility. Despite their flexibility, variety, scalability, and other benefits, these systems nonetheless confront numerous obstacles.

Challenges Faced by OTT Platforms

Before getting into the other issues, it's vital to remember that the most critical one is distribution. Content delivery across these platforms, for example, necessitates customers having internet-connected televisions. This requires the replacement of traditional television sets with modern internet-connected televisions, which are often smart televisions.

Despite this difficulty, most consumers are willing to pay this price, no matter how large or small, in exchange for the convenience, quality content, and affordability that OTT platforms provide over time. It's the younger users who are leading the charge.

Bottleneck Checks

Internet limits have begun to create bottlenecks as OTT viewership has grown. The industry reacted by bringing material closer to people, a concept known as the 'edge.' This necessitated adopting private content delivery networks (CDNs).

IP switches or routers have made necessary changes as the demand for video streaming over the internet has increased. 10 Gbps have increased the port line rate to 25 Gbps. Another difference is that more buffering has been added to eliminate packet loss.

Need for More Power

OTT platforms deal with high-resolution video data. This necessitates increased processing power, particularly for compression. This requires the purchase of additional fibre capacity, ranging from 10 to 100 gigabits per second. The need for more energy compounds this.

To tackle these various and interdependent issues, a variety of solutions have been developed. One solution is to employ multicasting technology. Multicasting is an IP protocol technique for publishing a standard data stream that uses reserved IP addresses. OTT platforms are increasingly being used for internet delivery.

Content Challenge

Content is at the heart of OTT platforms, even if it may not appear to be the most crucial component in engaging users. It is also evident that these services would not be successful if they are unable to generate and deliver the content that viewers seek.

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