2017Media & Entertainment9 Decembercan IT enable the business--be it process efficiency, reduction in lead times (product development, manufacturing, fulfilment, customer response), margin improvements or direct impact to revenue growth. Everyone part of IT needs to understand the business, its mechanics and external customers and become part of the business. That requires education and willingness to move out of comfort zone to learn, not just new technologies but business as well. I tell my team, business does not care about what the technical solution is, they care about what value that brings to them. We have even set grammar to define project title and description to show the value, it starts there. It is a work in progress, but IT team needs to become part of business at every level. To get there, IT personnel need to cross train across business functions. 4. What set of skills do you think are required for the technology leaders to be successful in the new enterprise landscape?I strongly believe if there is one critical skill the current technology leaders' need--that will be to understand the business to become a strategic partner with your business peers--is the knowledge about deploying technology to enable the business strategically. IT leaders should position themselves to identify areas where technology can bring in value to business, instead of waiting for the call. The leaders should aim to leverage technology for mitigating complexity in business. 5. Which growing or future technology innovation are you personally excited about in the Media and Entertainment industry?The gaming and entertainment sectors face big challenges, but there are opportunities as well. While growth may be slowing down in some areas, the demographic playing games is broadening, particularly with the increasing adoption of mobile play. Moreover, innovation around physical gaming--including AR and VR--is creating exciting new possibilities. The focus needs to be on maintaining that high level of creative vision and reacting to the market in an agile way, while increasing efficiency, productivity and keeping control over production costs.We are all dealing with technology every day. How does technology drive your life?It may seem like a contradiction, but I am very picky about what technology I let into my personal life. I am purist of some sort. I try real hard not to let tech drive me, except of basics, but I know it is slipping away for all good reasons. Technology does enable me to be more productive with my personal hobbies though. For instance, I could create the experience one would get from an IMAX theatre in my own home without ten stories tall screen. IT leaders should position themselves to identify areas where technology can bring in value to business, instead of waiting for the call
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